Do women prefer dealing with other women in the service drive?
An overwhelming majority say it doesn’t matter, according to a DealerRater survey conducted for Fixed Ops Journal in late June.
When asked whether they would prefer a female service adviser when bringing their vehicle to a dealership for service, Seven out of 10 women responded that they had no preference. That same ratio applied for female mass-market and luxury customers.
Overall, 14 percent of female customers said they would not prefer a female service adviser. The same percentage of mass-market customers responded no, while that number was bumped slightly higher, to 15 percent, for female luxury consumers.
Seven percent of overall and mass-market female customers responded they would prefer a female service adviser. Six percent of female luxury customers said yes.